Market example: Toothpaste
Aquafresh, often found to be the brand of the youth and energetic at their core are strong players in the paediatric toothpaste market.
With their trademark triple band finish the simple change is enough to engage children at a higher level than the standard minty white toothpaste.
Although the toothpaste itself can be very costly. Its almost as if parents are taxed when trying to help their children develop with healthy strong teeth.
Fluoride is a key component in children toothpaste and re-mineralising teeth, however, incorrect information has lead to many parents viewing fluoride in a negative light
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