Market example : Toothpaste
Aquafresh , often found to be the brand of the youth and energetic at their core are strong players in the paediatric toothpaste market .
With their trademark triple band finish the simple change is enough to engage children at a higher level than the standard minty white toothpaste .
Although the toothpaste itself can be very costly . Its almost as if parents are taxed when trying to help their children develop with healthy strong teeth .
Fluoride is a key component in children toothpaste and re-mineralising teeth , however , incorrect information has lead to many parents viewing fluoride in a negative light
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