Market example: Electronic
Oral B are the largest supplier of electronic toothbrush for children in the UK. Their latest product the‘ Stages Power’ engages with the children by pulling on familiar faces such as their favourite hero to get them excited about their dental health.
• The toothbrush is also linked to a timer app. There are both positive and negative features with this.
• By timing themselves children are more likely to have a sustained thorough clean.
• However, this timer may also lead to complacency within the routine without better interaction
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