Market example : Electronic
Oral B are the largest supplier of electronic toothbrush for children in the UK . Their latest product the ‘ Stages Power ’ engages with the children by pulling on familiar faces such as their favourite hero to get them excited about their dental health .
• The toothbrush is also linked to a timer app . There are both positive and negative features with this .
• By timing themselves children are more likely to have a sustained thorough clean .
• However , this timer may also lead to complacency within the routine without better interaction
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