Exploration Book May 2017 | Page 17

Effective
Good Value
Engaging
Caring

Confident

Effective

Colgate is one of the oldest and most well known brands in the UK. They often instil confidence with their effective products.
Youthful

Fun

Good Value

Known as a very Youthful brand Aquafresh are identifiable by their three-colour product. Selling for good value to win customer satisfaction.
Expert

Innovative

Engaging

Sensodyne are commonly viewed as a more upmarket brand that are‘ worth paying more for’ due to their expert style products.
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