ExpertEye European Automotive Report Q2 2016 | Page 10

2016 HY1 Brand Winners and Losers

.

The
he rise in new car sales has been generally good news for all automotive
manufacturers and suppliers with all bar a handful enjoying rising sales.

(20,000)

Fiat enjoyed the strongest
est growth during the early part of the year but
Renault is now well ahead accounting for 11.6% of new car sales growth thanks

in part to its move away from traditional saloons and hatchbacks to a more
SUV based model line-up.
up. Whilst its sister brand Nissan
Nissa has seen market share

fall this is not entirely unexpected since they have enjoyed healthy growth
over the last few years as they underwent a total model refresh.

The big three German premium brands have all saw near table topping

increases in sales as a combination of new models, strong discounts and robust

residual values make them attractive to both corporate and private buyers,
particularly with the rise in balloon finance “PCP” in the private sector.

Whilst VW has seen sales failing to grow as fast as many of its volume peers
the press coverage of the emission

RENAULT,
11.6%

scandal seems to have had minimal
impact on the desirability of all of its

brands with Skoda also enjoying strong
growth

on

top

of

the

previously

mentioned Audi battle with MercedesBenz and BMW, however Seat continues
to struggle to find its way.

European Automotive Report - 2016 Quarter 2

FIAT, 9.4%

MERCEDE
S- BENZ,
8.5%

Other
brands,
32.1%

FORD,
4.3%

BMW,
8.0%

AUDI,
6.3%

KIA, 4.4%

SKODA,
4.6%

OPEL/VAU
XHALL,
PEUGEOT, 6.1%
4.6%

Others FCA
DS
CHEVROLET
SEAT
NISSAN
MITSUBISHI

-

20,000

40,000

60,000

AUDI
OPEL
PEUGEOT
SKODA
KIA
FORD
MAZDA
HYUNDAI
TOYOTA
HONDA
JAGUAR
CITROEN
DACIA
VOLVO
MINI
SUZUKI
LAND ROVER
JEEP
SMART
VOLKSWAGEN
LANCIA/CHRYS
LEXUS
ALFA ROMEO
PORSCHE
Oth Japanese
Others VW
Other GM

80,000 100,000

FIAT
MERCEDES
BMW

Source:

RENAULT

ACEA.BE

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