Experiential Learning Project Profile
GH05-001
MARKETING LOCAL GREEN BUSINESS!
Campaign For Local
Organic Food Production
Consumption
Our Social Mission:
To promote local production
and consumption of food
and provide fresh, safe and locally produced organic
vegetables to the people in the Southern District.
Student Learning:
Students will learn about sustainability issues on food, skills in
communication and running local green business with the community,
the formulation of marketing strategy and the method of empowering
local residents.
Project Opportunities:
• Study and look into the issues of organic agriculture and provide
relative support.
• Assist in selling the local organic vegetables produced by Caritas’s
farm to the households in the Southern District.
• Provide customers with the knowledge and attitude towards food
safety, sustainable food production and consumption.
• Offer trainings to new immigrants or unemployed women in the
community, thereby enhancing their capacity. These participants
will form a “Green Spot Team” responsible for selling and educating
households about food safety and sustainable eating.
• Formulate marketing strategies and develop business skills with the
actively engagement with local customers.
PROJECT LOCATION
Aberdeen,
Hong Kong
COMMUNITY PARTNER
Hong Kong
Caritas
KEY AREAS
Business, Sales & Marketing,
Campaign, Local Agriculture,
Organic Food, Green Life,
Sustainable Eating, Food Safety,
New Arrivals, Unemployed Women,
Community Training, Capacity
Building
Interested faculty members are
welcome to contact Dr. Dennis Cheung,
Lecturer of GHELC
Phone: 2219 4828
Email: [email protected]
Website: http://ghelc.hku.hk