Experiential Learning Project Profile
GH01-011
Future of Business Challenges:
Innovative & Sustainable Business Practices
Background
Corporate Social Responsibility (CSR) is widely practiced in the business community
in Hong Kong. However, CSR to many companies is synonymous with philanthropy
and to some it is simply a brand-building tool. CSR, as suggested in its name,
implies a reactive approach i.e. a company is obliged to giving back to the society.
Business nowadays needs a more proactive sustainability strategy to enhance
competitiveness and to ensure long-term growth.
To make the paradigm swift, we need to change the vocabulary and start educating
the concept of corporate sustainability to our next generation of entrepreneurs and
business leaders.
Possible Experiential Learning Projects and Activities
1. Corporate Sustainability Workshop: Member representatives will be invited to
share their innovative and sustainable business practices to student participants.
Each workshop will target 100 – 150 students.
2. Multi-Media Challenge: Students (team of six) will be invited to submit their
creative ideas on a specific topic on how business can innovate and improve the
6 pillars of corporate sustainability. The submissions could be in the format of
an essay, slides or video.
3. Workplace Co-creation Day: Students will be selected to have a one-day
workplace experience with the member companies. They will present and
elaborate their concept in the multi-media competition to the host company and
refine their ideas together with inputs from the staff members.
4. Internship: The host company can invite up to 6 student participants of the
Workplace Co-creation Day for internship opportunities (from 1 week to 1
month).
5. Annual Forum: In collaboration with a media partner, members will be invited
to speak an annual forum where business and young people can share and cocreate ideas on Future of Business in Hong Kong.
6. Online Platform: An online platform will be launched at the first annual forum,
similar to www.mykindacrowd.com
Summary
Through the participation of the Future of Business Challenge, a corporate-NGOyouth initiative, students should acquire and advocate innovative and sustainable
business practices. The initiative facilitates business and young people to exchange
insights and co-create a more prosperous and sustainable economy and society for
HK.
PROJECT LOCATION
Hong Kong
COMMUNITY PARTNER
Junior
Achievement Hong
Kong
KEY AREAS
CSR, corporate social
responsibility, corporate
sustainability, innovation,
job shadowing, internship,
case studies, multi-media
presentation, business,
entrepreneur, future, challenge
Interested faculty members are
welcome to contact Amia Cheung,
Lecturer of GHELC
Phone: 2219 4877
Email: [email protected]
Website: http://ghelc.hku.hk