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About Experience UK
Connecting the Businesses, Organisations and Talent Shaping the UK’ s Experience Economy
Experience UK is the UK’ s leading leadership organisation for the experience economy.
We bring together the organisations responsible for designing, creating, operating and supporting worldclass experiences, helping them connect, collaborate and grow while championing the sector’ s contribution to the United Kingdom’ s economy.
Established in 2009 and strengthened through the merger with ALES UK in 2020, Experience UK has evolved into a truly cross-sector organisation, representing businesses and organisations operating across every part of the experience ecosystem.
Our members include:
• Visitor attractions
• Theme parks and leisure destinations
• Museums and cultural organisations
• Heritage sites
• Immersive and location-based entertainment operators
• Architects and designers
• Experience creators
• Engineers and technology specialists
• Developers and investors
• Local authorities
• Destination organisations
• Consultants and professional services
• Future talent and education partners
Together, they create experiences that attract millions of visitors every year while contributing billions of pounds to the UK economy.
As a not-for-profit organisation, our purpose is not simply to represent our members— it is to create opportunities that help them succeed.
We do this by connecting industry, influencing policy, supporting trade, encouraging collaboration and showcasing British excellence both within the UK and internationally.
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