EXPERIENCE UK STRATEGY 2027 | Page 2

Contents

03

Executive Summary

04

Chair’ s Foreword

05

CEO’ s Introduction

06

About Experience UK

07

Our Brand Foundations

08

Vision, Mission and Values

09

Why the Experience Economy Matters

10

The Opportunity- A Defining Decade for the UK Experience Economy

11

Our Market Framework Representing the Whole Experience Economy

12

A Domestic and International Organisation

13

Membership Strategy Building a Stronger Community

14

Steering Groups Turning Expertise into Action

15

Strategic Priorities Delivering Our Vision

18

Governance & Delivery Delivering the Strategy

19

Three-Year Delivery Plan

20

Measuring Success Key Performance Indicators

21

Strategic Risks

22

Experience UK in Action

23

Looking Beyond 2029

25

Closing Statement
Experience UK Trade Association 13th Floor, Piccadilly Plaza, New York Street, Manchester. M1 4BT Telephone + 44( 0) 333 335 5046
hello @ experience-uk. org www. experienceuk. org
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