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Our Market Framework Representing the Whole Experience Economy
One of Experience UK’ s greatest strengths is the breadth of the organisations we represent.
Unlike many sector organisations that focus on a single discipline or market, Experience UK brings together the complete ecosystem responsible for creating outstanding experiences. This strategy is therefore built around four interconnected market pillars
ATTRACTIONS & LEISURE
Visitor attractions remain one of the foundations of the experience economy.
From theme parks and family entertainment centres to resorts, zoos, aquariums and destination attractions, these organisations attract millions of visitors every year while generating significant economic activity across tourism, hospitality and local supply chains.
Experience UK will continue to champion this sector through networking, advocacy, market intelligence, trade support and international promotion.
Our ambition is to ensure the UK remains one of the world’ s leading destinations for visitor attractions and leisure experiences.
MUSEUMS, HERITAGE & CULTURE
Museums, galleries and heritage organisations are increasingly embracing innovation to engage new audiences and enhance visitor experiences.
Digital storytelling, immersive interpretation and interactive technologies are transforming how people engage with culture while creating exciting opportunities for collaboration between the cultural sector and the wider experience economy.
Experience UK will support this evolution by creating stronger links between museums, cultural organisations and the businesses capable of helping them innovate, diversify income and reach wider audiences.
At the same time, we will continue to advocate for the role culture plays in strengthening communities, supporting education and contributing to economic growth.
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LOCATION-BASED ENTERTAINMENT & IMMERSIVE EXPERIENCES
Few areas of the experience economy are evolving more rapidly than location-based entertainment.
Immersive attractions, competitive socialising, experiential retail, digital experiences and interactive entertainment are reshaping consumer expectations while creating entirely new markets.
The United Kingdom has become a global leader in this field, combining world-class creative talent with technological innovation.
Experience UK will continue to support this sector through research, networking, international promotion and collaboration, helping members identify emerging trends, develop partnerships and access new markets.
PLACES & DESTINATIONS
Experiences have become central to successful placemaking.
Developers, investors, local authorities and destination organisations increasingly recognise that experiences attract visitors, stimulate investment and create places where people choose to live, work and spend time.
From mixed-use developments and destination master-plans to town centre regeneration and cultural districts, experiences are helping reshape communities across the United Kingdom.
Experience UK will work closely with developers, place-makers and public sector partners to champion experience-led regeneration and encourage greater collaboration between the public and private sectors.