EXPERIENCE UK MEMBERSHIP BROCHURE

Executive Board

The Experience UK Executive Board meets quarterly , and provides strategic direction by setting the long-term vision and mission for Experience UK while ensuring effective governance through policy formulation , regulatory compliance , and fiscal oversight .

Acting as a vital advocate , the board represents the interests of the experience economy to policymakers , industry stakeholders , and the Department for International Trade , fostering collaboration and driving opportunities for growth . It also takes a decisive role in resource allocation for the development of strategies that address the evolving needs of the sector .

Richard Parry , Chairperson Executive Board Member

Ian Clappison , Chief Executive Officer Executive Board Member	Emily Smith , Director , Emily Smith Associates , Executive Board Member	Dawn Foote , Co-Founder & CEO Katapult , Executive Board Member	Charles Veal , Director , Charles Veal Ltd Executive Board Member		David Willrich , Director , DJ Willrich , Executive Board Member
Lizzy Moriarty Executive Board Member	Paul Kent , Independent , Executive Board Member	Julie Fitzsimmins , Co-Owner Lodestar Executive Board Member	Richard Hill , Business Development The Deluxe Group , Executive Board Member	Olivia Coxhead , Head of Design and Experience Economy . Department for Business and Trade Executive Board Member
In Partnership with

Experience UK Membership Brochure 2025 | Page 4

Executive Board