EXPERIENCE UK MEMBERSHIP BROCHURE
Welcome from our Chairperson
It is very fitting that my first act as incoming Chair of Experience UK is to write this foreword addressed to existing and hopefully future members . In doing so , let me begin by paying tribute to my predecessors , David Willrich and Terry Monkton who , unhelpfully , established a precedent whereby the Chair is a dynamic , thought-leading individual who gives generously of his time without seeking any thanks . Cheers chaps .
I take over at a tremendously exciting time for both Experience UK and the industry it serves . With the effects of the pandemic now behind us , we hope , the future looks brighter for the UK ’ s brilliant experience creators . The concept of the experience economy is now completely mainstream and all around the world we see an increasing appetite for experiential leisure , retail and hospitality activations . Our job at Experience UK is to bring those opportunities to our members , through accurate and timely information flows , targeted activity overseas in the shape of trade missions and trade shows and here in the UK running conferences and events designed to connect supply to demand .
In the coming year , we will be launching InnovateX a new conference aimed very precisely at “ our ” sector . This promises to become an annual focal point for the industry . We are continuing to develop the Experience On Main Street concept . Building on the hugely successful London conference of 2024 and the workshops run in Lisbon and Hong Kong , we will have a flagship conference in Manchester and are planning several further events in priority markets . We continue to work closely with our colleagues at the Department for Business and Trade ( DBT ) who share our enthusiasm and ambitions for the sector .
My vision for Experience UK is not to build the biggest trade association , with thousands of members and grandiose plans . It is to build the best one . One which treats members as friends and family . One which listens and acts and – most important of all – one which delivers . In order to achieve this , I will need your help . We pride ourselves on having a wide knowledge of the sector and of the global marketplace . But we can ’ t ( and don ’ t ) know everything . Please share your expertise with us and help us be the best we can be .
Richard Parry , Chairperson & Director Experience UK
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