FLURO ATTRACTIONS
Nemesis Reborn, Alton Towers Theming & Wayfinding rom the first interaction to the final farewell, visitors seek a connection to something memorable. Creating that experience often comes down to how branding, theming, and marketing come together. When these elements align, visitors will feel part of something special, helping to drive both awareness and footfall.
WHERE STRATEGY MEETS STORYTELLING.
Cadbury World Cadbury Chocolate Quest Ride Graphics
MAKE EVERY TOUCHPOINT COUNT
A successful attraction experience doesn’ t start when visitors arrive – it starts the moment they encounter the brand. Whether it’ s an enticing ad campaign, an engaging social media presence or immersive theming and wayfinding, every touchpoint should draw the audience in, build anticipation and connect to the visitor experience.
BRAND ACTIVATION THAT WORKS
From extraordinary ad creative and stop-you-in-your-tracks social to experiential activations, Fluro’ s strategic approach ensures your attractions remain top-ofmind as a must-visit destination. They’ ll work with you to create powerful, multi-channel marketing initiatives that build excitement and deepen engagement.
Fluro’ s 10 + years of experience across a range of sectors means that they have the deep brand and campaign expertise and the right team in place to get results.
COLLABORATING ACROSS DESTINATIONS
Fluro collaborates with both large and small destinations in the UK and internationally, bringing creative expertise to projects of all scales.
Global brands: LEGOLAND ®, Mondelez International and Merlin Entertainments
UK destinations: LEGOLAND ® Windsor Resort, Visit Windsor, Chessington World of Adventures and The London Dungeons.
Whether you’ re launching a new attraction, rebranding a heritage site, or enhancing guest engagement, Fluro’ s expertise will ensure that every aspect of the visitor journey is considered, and every touchpoint will work hard to make them feel part of something special.
Trolls World Tour, LEGOLAND ® Discovery Centres Campaign, Digital, Event & Print
“ Brand identities, theming and campaigns should capture the spirit of your destination and work together to build a unified narrative that resonates across all channels and touchpoints.”
Mat Harris, Fluro Founder
74 experienceuk. org