ATS HERITAGE
HELPING TO MAKE
Britain’ s National Church
AN INTERNATIONAL EXPERIENCE
Westminster Abbey, image: Dean & Chapter of Westminster
How to Attract International Visitors:
A simple, but effective, way of maximising your venue’ s appeal to overseas visitors is to introduce international languages to your existing visitor guides- consequently breaking down communication barriers, opening up your attractions to a global audience and ultimately increasing ticket sales.
However, before you reach for Google Translate, ATS are here with some advice.
Authenticity:
Visitors are more likely to engage with the narratives and retain information when it is presented in their native tongu e, however authenticity is of paramount importance.
Idioms, colloquialisms and cultural references can be tricky to translate without understanding the underlying cultural context, whilst incorrect grammatical nuances or sentence structure can affect the natural flow of the narration.
ATS use native speakers at every stage when producing content, whether it’ s for multimedia guides, audio guides or even website welcome videos, providing a guaranteed accurate interpretation in every recording.
Adaptability:
Traditional paper visitor information leaflets can take up valuable space on a welcome desk but when you’ re looking to offer multiple language options you may need to consider purchasing additional display stands.
Then there’ s the recurring expenses associated with updating and reprinting leaflets and the environmental impact of paper production and waste. All of which go against eco-friendly practices and the growing global emphasis on sustainability.
This is why more and more visitor attractions are moving over to digital alternatives which can be updated with new content at the push of a button.
48