Experience UK Guide 2025 | Page 44

BRC IMAGINATION ARTS

45YEARS OF

TRANSFORMATIVE

BRC Imagination Arts is a full-service strategy, design and production company that translates brand and cultural stories into transformative human experiences.
For 45 years, we’ ve been at the forefront of our industry, helping our clients build more meaningful, enduring relationships with audiences around the globe.

EXPERIENCES

Founded by Bob Rogers, BRC has always been known as a group of creative entrepreneurs and narrative designers, born from a marriage of the rich traditions of Hollywood, theatre, magic, design, innovation, and global attractions. For us, every project begins with a story, and every story begins with the idea that we are all more alike than different. BRC’ s projects are platforms for telling stories that produce results and engage guests. We engage their senses, their intelligence, their emotions, their imagination, and make them part of the adventure rather than just a consumer of it.

While we’ re proud of our history, our primary focus is on what’ s next: how we can combine Deep Story™ with business intelligence to create the next great experience. Our Deep Story™ approach informs and energizes every detail of a project, from the broad themes, key messages
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