“ Creating LOOP has been a game-changer for Semantic and our clients. Sites can be created in weeks rather than months, with predictable budgets and a simple subscription pricing model. We are delighted to have so many success stories and happy clients as this means that we can continually improve the platform with new capabilities to help every attraction grow online.”
Neil Lewin, Owner of Semantic
online quickly and efficiently, without compromising quality. The platform incorporates decades of attraction website experience and it’ s perfect for both new brands needing to get online for the first time, or for existing attractions looking to level-up their digital presence.
The LOOP model is different to a traditional website build project. The aim with LOOP was to create a scalable system with best practices for attractions incorporated straight out-of-the-box. With guest expectations increasing, and client budgets often being more stretched, the team determined that an alternative approach was needed.
Rather than clients having to pay to reinvent the wheel from scratch with each website implementation, LOOP was built on scalable and proven technology to enable brands to launch quickly, easily and without the complexity of a bespoke build.
LOOP Solves Common Website Challenges
LOOP addresses common challenges faced by visitor attractions online, allowing venues to have modern, mobile-first websites with a strong focus on guest needs, intuitive navigation, and performance.
Creating LOOP, Semantic wanted to create a platform that is:
• Fast and efficient to roll out per client
• Customisable to incorporate clients’ unique branding and designs
• Able to support single or multiple locations / brands in a single CMS
• Easy, flexible and intuitive for client teams to work with day-to-day
• Always being updated with new features, capabilities and interactive elements
• Able to evolve and grow so that client websites never go out-of-date
It includes pre-tested modules for events, pricing, seasonal campaigns, venue details and calls-to-action, all shaped by decades of real-world experience in the sector. LOOP sites are designed to work alongside existing third-party booking systems, using supplied widgets, links or embedded elements.
The platform enables internal teams to make content updates easily, avoiding ongoing developer dependencies. Clients have noted the time saved, the flexibility and control, and the reduction in technical overhead— all of which help to simplify operations while improving the visitor experience.
Looking Ahead: A Smarter Future for Attraction Websites
LOOP is already helping attractions simplify content management, reduce internal workload, and improve guest experience— but the vision goes further. With the new model established, Semantic is well-positioned to incorporate new features and capabilities as attractions adapt to a mobile / AI world.
With LOOP, Semantic is not only delivering modern websites— it is helping attractions elevate their entire digital guest journey.
Not sure where to start? We can help with website audits, reviews, consultancy and more …
Web: loop. semantic. digital Call: + 44( 0) 2380 111 550 Email: neil @ semantic. co. uk
LinkedIn: linkedin. com / company / semanticdigital /
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