5 stages to incredible success
Smart Show needed an innovative way to turn their client’ s 2D brand mascot –“ Oxy”- into a live, 3D one for a 3-day Diving and Hyperbaric Oxygen Therapy Conference.
They wanted to use their new 3D Oxy as the centre piece of an immersive, interactive, impactful experience to cost effectively captivate the conference’ s highly specialist audience.
You’ re probably thinking this was nothing unusually difficult for us. And you’ re right, it’ s exactly what we do.
The catch – well, catches – were the conference was in Saudi Arabia, so Oxy needed to be fluent in Arabic. Oh and it started in two weeks.
Oxy: From 2D drawing to fully interactive, fluent in Arabic, 3D experience in only two weeks.
To ensure Smart Show and their client got what they wanted, we implemented our five stage process.
1. The 3D Oxy character was created using the existing 2D one. However, unlike 2D Oxy the new mascot not only needed to be able to move realistically, he also required facial expressions – for example smiles, frowns and eyebrow raises.
2. Once we’ d created 3D Oxy, he had to undergo“ animation retargeting”. This maps the movement of the performer’ s skeleton to the characters – even if the character has significantly different proportions or fewer fingers.
3. Next a custom Oxy app was created and rigorously tested in our bespoke“ Stage” app. The app would be deployed using a gaming laptop at the event. This laptop will be directly connected – via HDMI- to the holographic display; making Oxy come to life.
4. Now we needed a performer to become Oxy. As always, we fit the performer – all of whom come from stage and screen backgrounds – to align with the specific experience being delivered. So, as previously mentioned, for Oxy we needed a fluent Arabic speaking performer. Our selected performer then rehearsed to ensure all their movements and how they’ d interact with the audience were right for Smart Show’ s client. To make Oxy“ real”, the performer also needed comprehensive company and product knowledge
5. Over a three day period, Oxy was streamed, in real-time, from the performer in London to Dammam – a total of 24hrs streaming over 3,889 miles.
“
This is what I would expect to see in Disney not in a retail store, it’ s better than Disney though.
”
Cloak & Wand Customer
Oxy was a resounding success:
“ Thanks to Performit Live’ s support, we successfully deployed our hologram character‘ Oxy’. The results were outstanding”- Saad Alharthi, CEO, Smart Show
Your FREE Custom Demonstration and Creative Consultation
Let us create a live or AI-powered character demonstration for you. This is based on what you need to show you exactly how Performit Live helps you stop your customers in their tracks … then interact and sell to them like never before.
Your free, 30-45 min demonstration includes:
• Who – or what- is the right character for you?
• How should they interact with your customers?
… then see for your self with a live, interactive demonstration using either a human performer or AI.
To book yours- or just to find out more- please get in touch with Jon Dalzell by calling(+ 44) 7876 201422 or send an email to jon. dalzell @ performitlive. com
Why not do it right now, while this is fresh in your mind?
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