Julie Fitzsimmons
With 30 years of experience, Julie provides strategic direction to clients in leisure and placemaking projects across Europe, the Middle East, and the USA. She helps organisations turn ideas into action, developing business plans, expansion strategies, and sourcing key partners such as operators and investors.
Julie has worked with top clients including Aareal Bank, Hammerson, LandSec, BNP Paribas, Gravity, NAMCO, and the International Council of Shopping Centres. She is also an international advisor to the European Cancer Organisation and Chair of the Revo Educational Trust. Julie’ s expertise lies in turning creative concepts into successful, operational projects, ensuring growth through the right partnerships and market insights. She will work with Experience UK to leverage her extensive network and knowledge.
Paul Kent
Paul has worked on projects around the world, that have won industry awards and acclaim from the millions of guests that have experienced them. These roles have covered the whole gambit from designer through to site level management, across a range of market sectors, including corporate communications, retail environments, museums, science centres, theme parks, World EXPOs and live shows. Paul has been part of multiple trade missions to the middle east and other regions, to help secure work for the UK companies working within the Experience Economy Sector. He is a frequent speaker about the industry and champion of using technology well with in the sector.
Dawn Foote
Dawn Foote is Co-founder and CEO of Katapult which she founded with her business partners in 2001. Since then Dawn has built a team of entertainment industry specialists into a worldwide creative studio designing themed attractions and experiences. Dawn has a wealth of experience in guest destination, the cultural sector and strategic collaborations.
Dawn has worked with IP owners such as LEGO, BBC, Cartoon Network and Dreamworks and has personally activated projects in the Middle East, delivered globally with Merlin Entertainments, as well as locally with The Wildlife Trust. Art Gallery’ s commercial aims with a broad range of expertise. She also represents the cultural sector on the Creative Industries Trade & Investment Board.
Lizzy Moriarty
Lizzy Moriarty is an independent museum consultant. In the last five years, she has worked with the Southbank Centre, the Science Museum Group, Wellcome Collection and Nottingham University. Lizzy has worked in the museum sector for over fifteen years, most recently at the British Museum where she was responsible for developing the Museum’ s international partnerships and cultural diplomacy agenda through capacity building and consultancy projects. Prior to that she was Head of International Exhibitions at the Natural History Museum leading the Museum’ s engagement with cultural and governmental organisations internationally.
Lizzy is a member of the Whitechapel Art Gallery Ventures Board which supports the Whitechapel Art Gallery’ s commercial aims with a broad range of expertise. She also represents the cultural sector on the Creative Industries Trade & Investment Board.
Charles Veal
Charles has almost 20 years’ experience creating compelling membership propositions, honing his craft as a membership and commercial expert. Through his work, Charles embraces cutting-edge technologies to enhance business operations, which in turn delivers first-class membership services. Through his stellar career, Charles has served in director and consultant roles for the Royal Society of Arts, Confederation of British Industry and Royal Pharmaceutical Society just to name a few. Charles was approached by Experience UK in 2021 to serve as Operations Board Member.
Olivia Coxhead
Olivia Coxhead is a Head of Creative Services at the UK Department for Business and Trade, with a focus on international trade and economic policy. A graduate of the University of Oxford, Olivia has held various roles in both government and consulting, bringing a strategic approach to complex policy challenges. Olivia is passionate about shaping effective trade frameworks and supporting sustainable economic growth. She regularly engages in high-level policy discussions and cross-sector collaboration.
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