Experience UK Guide 2023 | Page 87

Ruby was created in celebration of Rainbow Productions 40th Anniversary this year .
created mascots for all 16 clubs in the Saudi Professional Football League . The other major part of the company ’ s business is managing the personal appearances of children ’ s favourites such as Bluey , PAW Patrol and Paddington™ at UK events . As well as bringing these household names to life in costume character form , Rainbow Productions hold costume character training programmes for clients and also employs some of the best-trained actors in the unique medium of costume character portrayal , so that personalities and signature movements for the chosen characters are delivered . From creating unforgettable family days out , to boosting online engagement across social media platforms , character-led events add value to and enhance the visitor experience , especially for younger guests . The firm has a strong presence at major regional trade shows and are due to attend this May ’ s Saudi Entertainment and Amusement ( SEA ) Expo as well
as IAAPA Expo Europe 2023 in Vienna in September . In fact , Rainbow had the pleasure of unveiling their very own mascot , Ruby Rainbow , at the Dubai Entertainment Amusement and Leisure ( DEAL ) exhibition last March . Created in celebration of Rainbow ’ s 40th anniversary this year , Ruby showcases the company ’ s mascot manufacturing talents , featuring stunning fabrics and innovative 3D printed props . Growing demand … With the post-pandemic return of live events , there has been a surge in demand for costume characters , in terms of both manufacturing and personal appearances . So it ’ s no surprise that Rainbow Productions has made two new appointments to support growing demand for its services and to help the company pursue new business opportunities : Magdalena Foulkes , who has joined as Licensing Director , and James Barlow , who has been promoted to Sales and Marketing Director . Magdalena will work to strengthen the company ’ s relationships with licensors and build its portfolio with new and exciting brands , while James will be overseeing the company ’ s sales and marketing teams and will be responsible for helping to grow the business in terms of events and mascot manufactures , both in the UK and internationally .
Contact us James Barlow , Sales & Marketing Director + 44 ( 0 ) 20 8254 5336 james @ rainbowproductions . co . uk www . rainbowproductions . co . uk
Magdalena Foulkes and James Barlow experienceuk . org 87