Case Study
Contact Us hsd would love to hear from you to discuss project opportunities :
Case Study
The World of Molecular Biology ( Credit : Stuart Ingham / EMBL )
Project : National Air and Space Museum
Client : Smithsonian Institution
Country : USA
hsd was commissioned as interpretative designers for the ‘ West Wing ’ galleries , exhibiting momentous themes covering everything from early flight and moon landings to the exploration of our solar system and human quest for speed . Working with the Smithsonian ’ s project leaders , curators , learning and collections teams over a 7-year engagement , hsd was instrumental in mapping out a revitalised visitor journey through the careful design of each gallery .
hsd ’ s creative team has been honoured to work with NASM to develop a step-change in the way exhibit environments at the Museum weave curatorial excellence and iconic collection with integrated , immersive technologies , to provide new generation audiences with a unique and transformative experience .
“ It has been an honour and privilege for hsd to have been the creative catalyst for the transformation of a totally new look for one of the most visited museums in North America .”
Niagara Falls Welcome Center - Interior Interpretation (© hsd )
Gary Walker-Kerr , hsd Managing Director .
“ Because of the respectful and productive process created by hsd , we are confident that when the building opens , the many communities involved in the co-creation process will be proud of the end result and the millions of visitors we host each year will leave with a better understanding of Niagara Falls .”
Elizabeth Martin , Associate Architect / Project Manager , NYS Parks , and , Angela Berti , Director of Public Affairs , Niagara Falls State Park .
Strategy Planning & Visioning
With experts in a range of disciplines , including operational and governance , audience and activity planning , and business and feasibility analysis , hsd consolidates four decades of experience in strategic planning of cultural projects . hsd can research , design , and help their clients produce the foundational frameworks that guide long-term development , implementation , and fundraising .
Experience & Immersive Design
A global leader in experiential design , hsd is recognised for the quality of its exhibition and immersive environments . With a fully equipped studio capable of designing a project ’ s visual and structural components and overseeing successful and impactful media integration , the hsd design team grounds all exhibition and immersive design within the wider preservation , social engagement and learning goals of their clients .
Project Management & Implementation
hsd offers project management and implementation services , backed by a team with unparalleled experience in seeing complex cultural projects through to completion . With decades of experience in implementing experiential design projects the team can manage and adjust resources , controlling costs and creating the necessary budgetary and planning environment for experiential design and installation to succeed .
Branding & Wayfinding
The hsd visual communication team is able to develop and implement bespoke branding and wayfinding strategies that specifically unite and complement the experiential goals of cultural clients . hsd grounds its branding development directly into their client ’ s organisational vision . This results not only in world-class branding concepts but marketing , signage and wayfinding that expands a client ’ s messaging into the physical and digital environment .
Air and Space . Credit : Smithsonian ’ s National Air and Space Museum / Jim Preston
Contact Us hsd would love to hear from you to discuss project opportunities :
11-15 Guildhall Lane , Leicester , LE1 5FQ , UK Telephone : + 44 ( 0 ) 116 251 8555 Email : info @ haleysharpe . com Web : www . haleysharpe . com
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