FOOD & BEVERAGE
Stranger Things Immersive Experience
foodverse . Recently , Shake Shack launched an initiative that enabled consumers to pay for products in Bitcoin , incentivising them to explore this new domain through cashback rewards .
Food and beverage offerings have become an increasingly important part of the amusements business . Disney is the one company that ’ s led the charge in delivering innovative and delicious meals , snacks and drinks to parkgoers . For decades , Disney has pushed the boundaries of food and beverage innovation , developing unique park favourites like Mickey Mouse-shaped ice cream bars and pretzels as well as Dole Whips and themed candied apples and cookies .
Recently , Russell Partnership worked with Fever and Netflix to deliver the themed food and beverage operation for the “ Stranger Things Immersive Experience ” in London .
Hospitality and food venues have a history of being driven by innovation , after all , food is fashion , and as such we see trends , seasonality and economic situations all influence food and beverage operations . Introducing new food and beverage products and revenue streams is now the norm for many food operators . Disruptive innovation will work to the benefit of the industry , as we all move to “ Experience ” based spending and pleasure-seeking activities .
Darren Moore , County Director Middle East at Russell Partnership www . russellpartnership . com experienceuk . org 23