SECTOR SPOTLIGHT
Vienna will host the backdrop for IAAPA Expo Europe 2023
Key and emerging trends in the global amusement and leisure industry
Attractions around the world prepare for upcoming summer travel and the continued rebound for the global amusement and leisure industry , IAAPA is looking at emerging trends .
For years we ’ ve seen an increase in technology and userinterfacing . In addition to enhancements that specifically target improving the user experience ( i . e ., digital services for food and beverage operations , interactive applications that elevate a guest ’ s engagement in a park and other similar improvements ), there ’ s been an increase in robot and artificial intelligence-driven immersive experiences .
Facilities are using more data to constantly improve themselves . Using data , attractions and parks can better understand consumer habits and tastes and then act upon those insights and conclusions . Good use of data does not just result in great experiences for a guest , but it encourages them to become repeat visitors and encourage their friends to enjoy the same things they did . The use of data , and the rise of artificial intelligence , make our industry innovative without losing the focus of our core mission – creating memories and happiness among visitors .
As industry leaders look at emerging trends , we have seen an increase in the demand for authentic experiences and immersive “ Artainment .” High-sensory experiences like theme parks are not losing appeal , but more and more guests search for the authentic experience where a destination itself is the draw . Some consumers are looking for a break from high-intensity immersions and want a more calming facility to recollect their thoughts while still obtaining exciting experiences . Vienna , Austria , where we are hosting IAAPA Expo Europe 2023 , perfectly fits this trend as it combines the best of renowned attractions and museums with an old-world charm that cannot be overlooked .
The use of intellectual property ( IP ) has been standard for the leisure industry for decades , but more and more recognisable brands are being selected for even more prominent usage . Beyond that , IP recently chosen for industry use has been done
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