ANNUAL REPORT 2025-2026
Domestic events & member resources
Christmas mixer at The Traitors Live Experience
The Christmas mixer sold out, bringing members together at The Traitors Live Experience. Hosting the event within a visitor experience gave members an opportunity to connect while experiencing a concept from the sector they work in.
Summer mixer at Flux Lounge
Our summer mixer at Flux Lounge in London was well attended. It provided another opportunity for members to meet outside the exhibition and conference calendar, supporting relationships across the community.
Webinars and Market Intellegence
A number of webinars were delivered during the year, offering members opportunities to access information and discussion alongside the in-person programme. The combination of online resources and events enables members to engage in different ways, according to their priorities and capacity. New market reports introduced at InnovateX added to the resources available to members. AEA Consulting’ s report addressed opportunities for museums and cultural venues, while Leisure Development Partners examined the global attractions market. These resources support members as they assess where their expertise may be relevant and prepare for conversations with potential clients.
Experience on Main Street in Manchester
Experience on Main Street was a challenging event to deliver, but attendance and feedback remained positive. It sustained discussion about the role of experiences in towns, cities and destinations.
The delivery experience has informed plans to incorporate the programme into an expanded InnovateX, bringing the placemaking audience into a broader forum.
Partnerships and sector representation
Collaboration with the Department for Business and Trade remained important to our international activity, including the programme delivered with DBT China. Research partners contributed specialist insight, while event hosts and delivery partners helped create opportunities for members to meet and share knowledge.
Our future strategy places further emphasis on representing the experience economy to government and strengthening relationships across industry. This includes developing evidence, convening discussions and connecting members with the people shaping investment and destination projects.
EXPERIENCE UK 7