ANNUAL REPORT 2025-2026

The year brought substantial revenue growth, strong member retention and continued demand for our international and domestic events. Turnover reached £ 404,955, an increase of 43.7 % on the previous year. Membership stood at 368 at 31 March 2026, with a retention rate of 96 %.

The UK Pavilion programme in Barcelona sold out, with a number of members reporting business wins. Our programme in China, delivered with DBT China, received strong feedback, including praise for the quality of the welcome reception audience. At home, the Christmas mixer at The Traitors Live Experience sold out, while the summer mixer at Flux Lounge and Experience on Main Street in Manchester brought members together.

InnovateX returned to London in March 2026, strengthening its role as our flagship forum. The event connected more than 300 attendees representing over 200 organisations. Its development creates a platform for a broader programme spanning attractions, museums, immersive entertainment and destination development.

The year also tested our ability to respond to disruption. Our planned IAAPA Expo Middle East participation had sold out before the event was postponed. Of the participating members, 98 % agreed to transfer their bookings to the next edition. Growth has increased the scale of our activity, but profitability remains modest. The next phase must combine member value and programme development with stronger margins, careful cash management and sustainable delivery.

EXPERIENCE UK 2