Experience on Main Street 2024 – London
InnovateX – The Experience Economy Forum
Saudi Entertainment & Amusement Expo 2024
IAAPA Europe – Amsterdam 2024
IAAPA Asia – Singapore 2024
Webinars and Trade Missions
Events, Trade Missions and Networking
Experience on Main Street 2024 – London
Over 200 delegates attended the second Experience on Main Street Conference, curated by Emily Smith and a cross-sector steering group. Sessions focused on revitalising urban spaces through experiential design. Feedback was exceptional, highlighting diverse representation and practical insights.
InnovateX – The Experience Economy Forum
Held at London’ s Wellcome Collection, the launch edition drew 150 delegates. Panels covered transformational design, consumer behaviour, data and accessibility, and monetising immersive experiences. The event closed with a networking experience at Monopoly Lifesized.
Saudi Entertainment & Amusement Expo 2024
The UK Pavilion hosted 28 companies and over 70 scheduled meetings. Footfall and business leads surpassed previous years. Members praised the logistics support and visibility provided by Experience UK and DBT.
IAAPA Europe – Amsterdam 2024
The largest-ever UK delegation( 60 participants) showcased British innovation to 17,000 attendees. Two members closed on-site deals; others reported strong pipelines. The Experience UK Mixer was attended by over 120 guests.
IAAPA Asia – Singapore 2024
A test return after a four-year pause confirmed Asia’ s potential. Positive feedback has secured a full Pavilion return for 2025( Shanghai).
Webinars and Trade Missions
Eight webinars delivered market intelligence and export training; a targeted mission to Egypt explored museum and entertainment projects in Cairo and Alexandria..