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Haley Sharpe has an excellent track record of providing highly creative and supportive teams to develop narrativefocussed projects from ideation through to completion . With training in branding , museology , the humanities , design , media , and architecture , Haley Sharpe responds to every project in a unique way , recognising there is no one rigid formula that fits every client . From their offices in Leicester ( UK ), Toronto ( Canada ), and Abu Dhabi ( UAE ) the company has successfully delivered world-class destination regenerative projects through thoughtful placemaking interjections which bring each location ’ s unique stories to life .
Al-Ula
Following the success of the annual Winter at Tantora Festival , first held in 2018 in the old town of Al-Ula in Saudi Arabia , the Royal Commission of Al-Ula appointed Haley Sharpe to revitalise sitewide signage
and interpretation . In addition to iconic placemaking signage and landscape interventions , the scope also included interpretation for the development of Visitor Centres at Hegra , Jabal Ikma and Dadan , and the design of “ Activity Trolleys ” to allow festival guides to engage with visitors and bring the story of Al-Ula to life .
Hull : Yorkshire ’ s Maritime City
This city-wide initiative is creating a global maritime heritage destination which connects multiple sites with resonance to the city ’ s seafaring past with attractions for communities now and in the future . Haley Sharpe worked with the client and stakeholders to develop an effective destination brand and strategically plan its deployment across multiple sites and platforms to communicate effectively with local , national and international audiences .
Al-Ula
AL Ula landscape signage interventions
Experience on Main Street Guide 2024 in partnership with www . haleysharpe . com
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