Experience on Main Street Guide 2024 | Page 39

Chaperone continues to evolve as the most innovative user engagement platform for out-of-home experiences .

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Chaperone continues to evolve as the most innovative user engagement platform for out-of-home experiences .

Personalising the App .
Take for example Shopper Perks , a user App built on Chaperone to deliver personalised ‘ hereand-now ’ offers to shoppers , triggered when they enter a shopping centre or town centre . Taking that capability to the next level , Dapper Labs has integrated Chaperone capability into smart screens , to create local eco-systems where the screens can understand and react to the audience , delivering tailored offers that can be captured to the phone , with automated phone pairing so that the shopper can drive the content on the screen directly for a short while . This unique capability translates to a wide range of out-of-home experiences , from shopping , to theme parks , resorts , and stadiums and arenas .
This interactive capability goes even further . Not only does Chaperone allow the user to interact with screens , but also all of the technology around . For example at a bowling centre the user can see their own scores and leaderboards and get real-time push notifications with offers and discounts . The same for karting , e-golf , sports simulators and any one of the myriad of new and exciting digital sports experiences now available , integrating payment , voucher and token systems for a seamless user experience . This personalised direct channel to each customer drives sales , promotions , loyalty and repeat visits .
Uniquely , Chaperone ’ s context aware capability allows multiple ‘ apps ’ to coincide on the same platform , automatically switching between them based upon the user ’ s location , time-of-day or personal preferences and selections . Gone are the days of downloading multiple apps just to use them for a short while , once on the Chaperone platform the user can wander effortlessly through a city , town or region , always having the right app to hand . The entire out-of-home experience can be easily managed and configured for a seamless user journey .
Contact us
info @ dapperlabs . co . uk + 44 ( 0 ) 1273 0944899
Real time Perks available on the App .
in partnership with www . wearechaperone . com
Experience on Main Street Guide 2024 39