Experience on Main Street Guide 2024 | Page 28

03 AlterProjects

Credits : Found Studio . Title : Flow

Bridging Communities through clever cultural placemaking

AlterProjects , led by Anne-Laure Pingreoun , is a pioneering force in cultural placemaking , reshaping public spaces worldwide through innovative storytelling , design , and strategic vision . With a focus on crafting unique experiences that deeply resonate with audiences , AlterProjects aims to leave a lasting impact on urban landscapes .
Pingreoun ’ s extensive career in design curation and cultural programming spans over two decades , marked by ambitious projects like art trails in London and a Tiny House installation in Times Square , New York , showcasing a commitment to sustainability and wellbeing . Collaborations with renowned global designers and artists have garnered acclaim from prestigious publications and institutions .
Central to AlterProjects is a philosophy rooted in alternative , impactful planning and collaboration , AlterProjects transcends traditional boundaries , revitalising urban spaces and cultural institutions .
Forging partnerships with entities such as Grosvenor Estate , Brookfield Properties , NEOM and the UK Trade . Gov , it has solidified its reputation as a trailblazer in cultural innovation . By harnessing the transformative power of art and design , AlterProjects invites residents and visitors alike to rediscover cities through immersive experiences , enriching cultural landscapes from London to Berlin and Manchester .
Recognised for ground-breaking work , AlterProjects has received accolades including the titles of Best Outdoor
28 AlterProjects