Experience on Main Street Guide 2024 | Page 24

Aardman

Baa-rilliant retail events .

Aardman ’ s Attractions & Live Experiences team specialise in creating immersive experiences which appeal and engage with the whole family . Working with partners around the world , the team use the studios ’ multi-award-winning characters , and wealth of creative talent to bring unique story lines and interactive experiences to life . Combining entertainment and education across its attractions and events is integral , as well as supporting and promoting its brands ’ values and increasing awareness on a global scale , whilst simultaneously and proudly upholding Aardman ’ s renowned production quality .

Shaun the Sheep Shines at Fenwick

Aardman ’ s festive partnership with luxury department store , Fenwick , revealed their much-anticipated Christmas window theme featuring family favourite Shaun the Sheep . Running across eight windows of the flagship Northumberland Street store , the exclusive display used animatronic elements to delight shoppers with the story of Shaun the Sheep : The Flight Before Christmas . The special unveiling event was live streamed on Facebook to a global audience , with viewers tuning in from as far afield as Australia , New Zealand , Canada and the USA .
The partnership included window takeovers at Fenwick stores across the UK , in-store activations in café , grotto and kids ’ areas , and a bespoke line of Shaun the Sheep product . The Newcastle store ’ s Rooftop Cinema also screened an exclusive Aardman film ; Aardman Classic Cinema , featuring some much-loved favourites and iconic Aardman characters .
Tel : 0117 984 8485 . Hello @ aardman . com
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