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Our Cultural Heart - The Development of a place brand for Huddersfield ’ s new cultural regeneration programme . The campaign aims to create an understanding of what culture means to the many people
should be achieved at the outset of a project by engaging all key stakeholders and development teams . This process should also engage the end user audience where possible , reaching these groups using digital surveys where one to one ’ s or group discussions are impossible .
But what ’ s the outcome of these discussions ? An understanding from the outset of what your audience requires of your development to help both initial success and sustainability long term . The skill is to find the common ambition and using external specialists is often the best way to step back and filter often multiple and complex opinions and objectives . The
clarification of an overall strategy allows placemaking themes , ideas and campaigns to fall into place and a unified plan of action to be developed effectively . Angel Central in Islington delivers just this sort of brand activity across multiple activations and events that take place continually throughout the destination .
DS . Emotion are passionate about passing on their expertise to their clients as part of the placemaking process and the marketing and activations required to deliver better places for all people .
Angel Central , Islington - Sustainable Market . Just a part of the continual programme of activations engaging local audiences .
The Feel Good Festival London , which brought talks and activities to vacant units which encouraged participation , connecting the community and improving a sense of well-being www . dsemotion . com in partnership with
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