Experience on Main Street Guide 2024 | Page 156

Wind & Foster

KPMG International

For 21 years Wind & Foster has been known for its ability to humanise complex subject matter for global brands . The company uses film , art and installations to tell captivating stories and work on projects that require high levels of trust and expertise . The world however is changing , and expectations of businesses are changing . Earth ’ s changing climate has big implications and the number of companies addressing this has been rising fast .
Wind & Foster ’ s legacy of public sector and NGO work granted them the expertise to understand this societal shift , what it means for business , and how to position clients for competitive advantage . This reputation led to an invitation in late 2022 from KPMG International to produce strategy and engagement work that would focus attention on the role and responsibility of organisations in a volatile and changing world . The message ‘ Business as usual ’ is incredibly harmful , was simple but needed to be handled sensitivity and with a great deal of creativity .
Wind & Foster ’ s task was to realign this established firm with a purpose fit for a changing world . Their strategy was spearheaded by a series of films which told the truth – the hard-hitting facts about our changing world and why leaders need to seize this opportunity to transform . Wind & Foster worked directly with the KPMG Leadership and interviewed more than 50 chief executives from across the world . The series is due to be released later this year .
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