Stephen Spencer + Associates
Architects of ambience
Stephen Spencer + Associates works with cultural , retail , and destination brands to enable them to achieve commercial sustainability by elevating the customer experience .
At the start of any retail success story is a differentiated concept and a clear strategy to deliver that concept to a targeted customer base . Every journey that a customer takes through the retail store , both on and offline , should immerse them in its story , values and heritage , and leave the customer wanting more . SS + A work collaboratively with clients and stakeholders to design the customer journey to trigger positive emotions at every touchpoint , not only maximising revenue but also creating engaged followers and loyal customers .
An Talla is a destination store adjacent to the legendary Loch Ness in the Highlands of Scotland . The owner commissioned SS + A to facilitate the concept design and provide a range development and buying service , working as part of the design team from the very beginning of the project . “ Stephen played a pivotal role in helping us develop An Talla from an idea to reality . He facilitated the journey of looking closely at what could make our brand unique , who were the customers who would love it , how we fit in alongside the competition , and how we
152 Innovative Leisure