Experience on Main Street Guide 2024 | Page 124

YourTour

VR and AR : Connecting shoppers with the heritage and culture of your city

Seamlessly blending cutting-edge technologies and compelling storytelling , mobile platform YourTour promises to be the hidden treasure in upgrading your town or city ’ s visitor offer .
Town centres are more than just a collection of shopfronts , they brim with history and culture that often have lots of stories to tell .
YourTour specialises in maximising in-person experiences , whether onsite or virtually . The team have painstakingly developed two linked products that be combined perfectly to increased footfall .
These include GPS-triggered audio tours which are enhanced with augmented-reality ( AR ) and 360-degree virtual visits for remote interaction .
Key features of YourTour include allowing the audience to explore at their own pace , in their own time and in their own language - which can be enjoyed individually or synced with others for a shared experience .
Guests will also enjoy a personalised timeline of the experience – with the app providing photos and information on distance-walked and calories burnt .
YourTour also encompasses a series of extras to further upgrade the offer . These include linking up with deal systems to give shoppers an additional incentive to engage .
The award-winning platform can connect new visitors into the heart of your town and city centre , while also encouraging shoppers to extend their trip after they ’ ve finished exploring the high street .
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