Experience on Main Street Guide 2024 | Page 114

Total Ticketing

Ticketing solutions for shopping malls

K11 MUSEA Victoria Dockside , Hong Kong 2019 Courtesy of K11 Group
As high streets and shopping malls move towards the experiential economy , Total Ticketing offers seamless technology solutions to entice customers into physical shop fronts .
Ticketing is an integral and essential component of the experiential economy , with high streets , shopping centres and other retailtainment spaces displaying all the ingredients for having their own profitable ticketing platform , such as physical and on-line audiences , control of spaces that are used for events and have established brand equity .
Martin Haigh , Sales Director of Total Ticketing explains : “ The high street and shopping malls are swiftly moving towards having to offer more in the way of experiences in order to entice footfall .
Continuing : “ Shopping mall operators and high street associations are packaging their native events tickets e . g . Easter Egg hunt or Santa ’ s grotto with their tenants ’ tickets for e . g . cinema , indoor climbing .”
Those who choose to partner with Total Ticketing to establish a ticketing system also enjoy several benefits . These include data capture of visitors , including name , gender , address and mobile and the ability to target segment audiences with bespoke activations e . g . delivering retailers discount codes or guaranteed parking .
Total Ticketing offers a state-of-the-art branded ticketing system with a per ticket distributed business model .
Martin adds : Asia is ahead of the curve , just look at Hong Kong ’ s iconic K11 MUSEA , they sell tickets for their own events and for on-premises LEGOLAND Discovery Centre and package these with dining , car parking and transport , all for discovery and sale via their own channels and via the world ’ s largest travel agents .
Total Ticketing looks forward to revitalising shopping malls and high streets which will entice quality and quantity footfall for the good of all .
114 Total Ticketing