Experience on Main Street Brochure 2022 Edition | Page 72

Nexus Studios

Using history in AR to reignite public spaces

Nexus Studios is a global creative studio working at the cutting edge of creative technology and fostering world-class talent to produce immersive , branded and film & episodic content . With studios in London , LA and Sydney , they harness the power of emerging technologies to create meaningful experiences across the XR and Interactive spectrum .
Teaming up with SK Telecom , Google and the Cultural Heritage Administration , Nexus Studios created a first of its kind AR tour experience , offering visitors the chance to discover the hidden past at UNESCO world-heritage site , Changdeokgung Palace in Korea .
Built in 1405 by the Joseon Dynasty , the site attracts more than 18 million visitors each year and is a major source of cultural pride for Korean people . Over 10,000 of these annual visitors have physical disabilities but with preservation a key factor , there are still difficult to access areas within the Palace grounds .
Users interacting with Changdeok ARirang using Nexus Studios ’ AR tour . Credit : Nexus Studios
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