Experience on Main Street Brochure 2022 Edition | Page 67

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Flora at Sofitel London St James Credit : OL Visual
and footfall . A combination of detailed analysis , methodology , and flair ensures true novelty is guaranteed for every project .
The experiences that are created are both distinct to the individual visitor and beneficial to the wider community . The team believe in sustainable management of the creative environment , and act to reduce their carbon footprint through circular project design and resource efficiency .
Recent projects have included transforming the private road outside The Savoy Hotel into a luxury restaurant that was operational for three months . This project drove footfall to the area at a critical time for the hospitality industry in London . This was followed by the creating of the world ’ s first ‘ immersive champagne forest ’ in partnership with Laurent Perrier and The Savoy for their festive season .
As footfall in city centres continues to be a concern , The team at Meredith Collective worked with Sofitel St . James Hotel on a strategy to reinvigorate the pavement in front of the hotel ’ s heritage frontage . The result was a food and drink terrace that was inspired by St . James Park . Large swan seats sculptures were commissioned and real trees that echoed the ones in the park were planted to ensure that the installation was sustainable and spoke to the pressing need for more nature within our cities . This project went on be included in Art of London campaign , created by Heart of London Business Alliance . in partnership with www . meredithcollective . co
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