The Big Picture
Lights , Camera , Action ! How cinemas can revitalise the high street
Helping to transform town centres into a hub for entertainment and leisure , The Big Picture ( TBP ) shares how cinema can be the catalyst for a high street boom :
A trip to the cinema is a global favourite past time , and as many retail spaces lie derelict , TBP urge towns and cities to introduce a cinema offering to their destination . Not only does a cinema diversify opportunities for visitors , but can also strengthen the local economy .
TBP has revealed a wealth of factors of why high streets without a cinema are missing a trick , these include :
• Cinemas are a mainstream activity and can entice new guests into the destination , whether they are locals or new to the area
• With the busiest time period being between 6pm and 9pm , cinemas give town centres the opportunity to cash in throughout the evenings , after the shutters have been pulled down on nearby retail spaces
• A trip to the cinema is an inclusive experience for all which increases dwell time for locals , who may often seek to visit places out of town
TBP also shares how a cinema outing is often teamed up with a spot of shopping and / or a meal in a restaurant , which in turn increases visitor numbers on all aspects of the high street .
In addition , cinemas are a year-round activity which create an abundance of direct and indirect job opportunities – boosting the social and economic impact all year round .
So , what are the facts to support TBP ? Well , a survey conducted at Silverburn Shopping Centre found the addition of a cinema increased footfall by eight per cent and food & beverages sales by over 11 per cent .
Cinemas are super flexible and can be fitted to suit the demand and spacing of the destination . TBP operates a ‘ no size fits all ’ policy and suggests they can range from 4000 to 100,000 square feet .
To call lights , camera , action onto your development , high street or city centre contact the expert team of partners and advisors at The Big Picture .
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