Foreword
It is with great delight to welcome you to the second edition of the Experience On Main Street brochure .
Through the rise of e-commerce and challenges of COVID 19 , high streets , shopping centres and downtowns globally are lying derelict . We are keen to revitalise declining retail spaces into thriving hotspots , and believe Experience is the way to do so . Not only does Experience inject new energy into retail destinations , but can also increase dwell time , encourage after-hour visits and attract guests from outside of the local area .
Vanessa King , Editor at Experience UK
vanessa @ experience-uk . org
The UK is highly credited for being worldleaders in creativity , technology and storytelling . Along with being sympathetic to different cultures and audiences . When you combine all elements together the UK is a catalyst in the revolutionary retailtainment sector , with many British companies keen to harness the flourishing trend .
Through browsing the brochure , you will discover a wealth of UK companies who each offer an innovative product , service or initiative which is currently playing a pivotal role in reimagining traditional retail spaces into bustling experience-led places . From projection mapping shows , temporary art instillations , to immersive theatres , virtual parachute drops and even a life-sized game of Monopoly .
We look forward to seeing how the launch of the second version of Experience On Main Street can bring the very best UK suppliers to the attention of downtown and retail destination custodians to implement Experience , which can ultimately drive footfall and aid the transformation of shopping malls and high streets globally .
Enjoy the read !
4 Foreword