Experience on Main Street Brochure 2022 Edition | Page 39

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Squidsoup ’ s work has been seen by millions of people around the world and currently deliver three main strands :

Submergence

Dynamic , immersive , walkthrough experiences using massive arrays of individually addressable points of light to create the impression of movement and presence in shared physical space . Submergence has been seen in 80 locations worldwide , from disused retail spaces to winter light festivals .

Murmuration

Hundreds of individual decentralised but intercommunicating units of light and sound , suspended in space to together create a choreographed or generative , highly spatialised , multisensory experience .
Murmuration was first commissioned by Scottsdale Museum of Contemporary Art ( Scottsdale AZ ) in 2019 .

Sola ( Tunnel of Light )

A recent strand of development has been to use lenses and LEDs to make ‘ light pixels ’ that together create the impression of looking at sunlight through a window . The optics make it appear that the sun is at an infinite distance – an experience otherwise familiar from looking at the real sky .
Sola was shown outside Guy ’ s Hospital in London during the later stages of the COVID pandemic , as a gift to the UK ’ s National Health Service staff and visitors .
“ Our preferred approach is to design an experience for a specific location and context , building on our existing body of work to create a unique experience in its own right , tailored for the particular needs and requirements of the space in question .” Explains Anthony Rowe , Artist and Founder of Squidsoup .
Murmuration Project as part of Connected by Light at Montgomery
Square , Canary Wharf , London ( Credit : Rikard Österlund )
SOLA / Tunnel of Light ( 2021 ) Outside Guys ’ and St Thomas ’ NHS Foundation
Trust ( Mikael Buck / Hyundai ) in partnership with www . squidsoup . org
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