From High Street to Main Street USA and beyond , districts , towns and city centers must be prepared to reemerge from the pandemic as the stewards of change , foresight and growth for the communities they foster . ‘ You only know what you know ’, so Bright Brothers Strategy Group are huge proponents of community engagement , crowdsourcing , identifying the needs / wants / pain points / barriers to entry , and developing group wisdom-based , data-driven strategies for recovery . Listen . Learn . Observe . Develop . Deploy . Welcome back the folks you ’ ve missed , and offer them the amenities , activations , events , experiences and offerings they have so desperately craved during the pandemic . The pent up demand is real , and successful cities will offer up something dazzling , not the same-old , pre-pandemic mawkishness .
Josh Yeager | josh @ bright-brothers . com
Philadelphia-based Josh Yeager is a seasoned strategist with over 25 years ’ experience in marketing , communications and business consulting .
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Experience On Main Street 147