Exhibition World Supplements India Supplement | Page 10

India
OVERALL EXHIBITION
INDUSTRY 2018
Organisers landscape
Domestic organisers account for
approximately two-thirds of organisers in
India, followed by industry associations.
The majority of international organisers
have their global HQ in Europe.
Segmentation by type, size
Two-thirds of India’s exhibition is B2B
focused in established sectors; half of
events in India are less than 10,000sqm
in size.
The focus of organisers is shifting
towards B2B exhibitions due to creating
lasting and powerful impressions, also
exhibitors are now looking for more B2B
engagement and quality visitors during
exhibitions.
Emerging sectors for exhibitions include:
• Fitness and wellness;
• Luxury wear and collections;
• Food and beverage, in particular, are
gaining influence from foreign events.
Organisers’ Landscape
100%
3 • Dominated by European organisers;
• Strengthening market position
through M&A;
• Responsible for ‘market education’
— improving price as well
as exhibition quality.
Sector: Building & construction,
F&B, electronics, enegry, logistics,
automation
4 • Large show format due to reach &
government support;
• Partnering with private organisers for
growth.
Sector: Automotive, textile, plastics,
machine tool, electrical
5 • Highly fragmented market, strong
regional presence;
• Limited event eventand sector
coverage.
Sector: Across sectors
18 ‑ 9%
80%
38 ‑ 19%
68%
40%
126 ‑ 65%
B2B, B2C (61)
B2B (485)
108
85
10-25
21
25-50
8
100-200 5
>200 1
Number
of events
Supplement
216
5-10
10
2 • Trade bodies with strong members
and government support;
• Focused on traditional B2B sectors.
Sector: Automotive, F&B, defence,
machinery
10 ‑ 5%
32%
<5
Size (thsd
sqm gross)
• Majorly consumer focused and
cultural events.
Sector: Consumer (trade shows)
3 ‑ 2%
60%
50-100
1
20%
0%
Total number
of organisers ‘2018
Venue International Organisers
Government & Trade Body Industry Association
Domestic
Organisers
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