Editor’ s letter / Contents
Editor’ s letter / Contents
Inside
2: FESPA’ s Felton 4: IMEX’ s Bauer 7: Germany in focus 11: DSEI’ s Reid 12: F2F’ s McAllister 17: Crain’ s Crowhurst 18-19: Frankfurt / Hamburg
Editors: Tom Hall & Annie Byrne, Creative Director: Jamie Wallis, Global Portfolio Director: Iain Stirling, Production Manager: Simon Hadley, Senior Graphic Designer: Mana Assoudeh, Production Controller: Elizabeth Nixon.
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German steel
Germany is a familiar favourite among exhibition organisers, with a proven track record of growing brands, and providing world-class infrastructure. Exhibition World and sister title EN have talked frankly with five UK organisers about their experiences, collaborations, the depth of due diligence behind the decisions, the cultural considerations as well as the highs, lows, unforeseen obstacles and the unexpected dividends of moving their shows to Germany. As well as this, we provide case studies demonstrating how cities, venues and organisers have worked together to deliver successful shows. Along the way, we also highlight leading, as well as unusual, exhibition venues across Germany. ■■■
Tom Hall, Editor Exhibition World thall @ mashmedia. net Twitter: @ ExhibitionWorld @ ExhibitionNews
EW / EN 2016 Germany, The UK Organiser’ s User Guide 3