Exhibition World (old) Issue 5 | Page 37

Advertisement feature

IN FOCUS : THE EUROPEAN CONFERENCE ON OPTICAL COMMUNICATIONS IN BASEL

The European Conference on Optical Communications ( ECOC ) is the field ’ s largest event . The 48th conference is being held in Basel , 18-22 September 2022 , where around 5,000 researchers and other specialists are expected at Exhibition Square .

Although Switzerland ’ s third-largest city has a population of just 200,000 and a surface area of only 37km2 , it nonetheless boasts a vibrant social and cultural life , as well as one of the world ’ s most productive economies .

Basel ’ s appeal stems , on the one hand , from its unique position at the point where three countries meet – offering direct access to all the key transport routes and the world ’ s oceans – and , on the other hand , from its longstanding tradition as a science and research location . It is thus hardly surprising that those in charge took the decision to hold their conference in this city on the Rhine .
The choice also fell on Basel due to the versatile rooms at the Congress Center and Messe Basel , which provide ideal conditions for the different ECOC formats . As Ueli Koch , general manager of ECOC 2022 , explains : “ The Congress Center makes it possible to stage state-of-theart conferences with hybrid elements on premises located right next to the exhibition grounds – a decisive combination .”
Apart from an exhibition showcasing the latest trends , visitors will benefit from a programme featuring panel discussions , presentations and workshops on materials , appliances , systems , and networks .
Not only will representatives of top universities be giving presentations , but also speakers from influential companies in this field . They all have one thing in common – ECOC is their preferred meeting place for sharing know-how , exchanging ideas , and engaging in cooperation at a global level . Jonas Scharf , head of MCH Venues which includes the Congress Center and Messe Basel , is also looking forward to the ECOC : “ Such eminent events help us to further consolidate our position as a centre of knowledge and innovation .”
Advantages at the Congress Center and Messe Basel When you hold an event at the Congress Center or Messe Basel , you are booking a great deal more than just a well-equipped location . You also benefit from the following :
• An easy journey to get there , a central location , proximity to the airport , and good links to the rail network .
• The support of an experienced and professional team working to a high-quality standard .
• An uncomplicated stay at the venue – thanks to its state-of-the-art infrastructure and immediate proximity to the city centre .
• An inspiring atmosphere due to Basel ’ s leading position in the areas of life sciences , biotechnology , and medicine .
• A favourable environmental footprint as the city of Basel generates 100 % of its electricity from renewable energy sources .
www . exhibitionworld . co . uk Issue 5 2022 37