Exhibition World (old) Issue 5 | Page 20

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Taiwan is waiting to meet you

Taiwan is one of Asia ’ s technology and manufacturing hubs , and as a MICE destination , is leading the way in facilitating business opportunities

Located off the southeastern coast of Asia on the Pacific Rim , Taiwan is an important geographical hub for international business , and in recent years has established itself as a key base for both domestic and international exhibitions and trade shows .

There has been clear progress in creating genuine business opportunities , notably in the fields of information technology , machinery , automotive , sports , food , and healthcare .
Several Asian and world-leading exhibitions have also been held in Taiwan in recent years , including TIMTOS , Food Taipei , Taipei AMPA , Fastener Taiwan , TAIPEI CYCLE , COMPUTEX Taipei , Bio Asia Taiwan , SEMICON Taiwan , Smart City & IoT , Secutech and Taiwan Healthcare + Expo . These events alone attracted more than 110,000 international buyers .
There are more than 20 Taiwan professional exhibition organisers based in Taiwan , all capable of managing large professional trade shows . This experience is for hire , with teams of professionals able to assist global organisers with opening up global markets and facilitating business opportunities .
Taiwan External Trade Development Council ( TAITRA ) is one of the island ’ s largest organisers , responsible for more than 40 trade shows domestically . In 2019 , TAITRA ’ s shows attracted a combined 10,818 exhibitors and more than 80,000 international delegates .
Taiwan International Tradeshows project Taiwan International Tradeshows is a project founded by the Bureau of Foreign Tarde ( BOFT ) and implemented by TAITRA , and has become a key information-hub for Taiwan ’ s international and professional exhibitions . The Taiwan International Tradeshows website includes a directory of more than 70 exhibitions and trade shows . It provides international buyers and exhibitors a one-stop service , which includes schedules , locations , venue instructions , as well as links to shows hosted by TAITRA and other organisers . Visit : www . taiwantradeshows . com
World-class MICE facilities Taiwan has invested heavily in building MICE facilities , with 11 venues across the island . Currently northern Taiwan has Taipei World
Trade Center Exhibition Hall 1 and the TaiNEX 1 & 2 in Taipei .
In the south , the Kaohsiung Exhibition Center commenced operations in 2014 , and the brand-new ICC TAINAN opened in 2022 . Construction is also underway for new exhibition and convention centres in Taoyuan and Taichung .
Industrial hub Taiwan is highly regarded for its technological and research and development across multiple sectors . There is a strong culture of research across many academic fields such as IT and medicine , for which the island has a reputation as one of the strongest in Asia . Taiwan ’ s IT and communication , optoelectronics , semi-conductor , and bicycle industries are particularly competitive globally , with a comprehensive infrastructure designed to support them , further driving MICE business .
The public transport system , including a high-speed rail network , makes it easy for international buyers to do business . Industry clusters for IT and communication in the north , machine tools , woodworking machines ,
20 Issue 5 2022 www . exhibitionworld . co . uk