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Expect a price-driven recovery Post-2022 , recovery of the exhibition industry will be price-driven in many markets . This is for two reasons . Firstly , rising inflation will affect the cost of holding exhibitions : venues , raw materials , personnel costs etc . Secondly , there was a trend of organisers offering discounts or additional space during the pandemic , which brought price per sqm below its long-term norms . We are already seeing some level of reversion to the norm . As a result , from our conversations with major organisers , it is clear that the path to recovery involves fully utilising their pricing power as the allure of face-to-face draws crowds back to exhibitions .
Macroeconomic factors will drive future growth Looking further ahead , the business of forecasting how the exhibition industry will perform is also seeing a return to pre-Covid normalcy .
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Instead of looking at how governments deal with the pandemic , the largest factors driving growth are once again macroeconomic : the trajectory for the next few years will depend a lot on how the war in Ukraine progresses and its knock-on effects on supply chains and energy prices , whether double-digit inflation will spill over beyond Europe and the US to emerging markets worldwide ; and whether warning signs of another global recession come true .
The future ? Whatever happens stay ‘ customer-centric ’ Yes , there are lots of unknowns and challenges beyond our control . However , Globex found that the top exhibition organisers continue to take a forwardthinking approach . Bold moves are underway : their changing business models , embracing technology and truly becoming customer-centric organisations .
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“ We forecast
the global
market to
almost reach
2019 levels by
2024 , albeit
some of this
being price-led ’”
Globex 2022
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The concept of a ‘ community catalyst ’ where organisers engage with their customers all-year round is proving a real game-changer .
AMR ’ s Exhibitions 3.0 framework is also having an impact on strategic development . This framework is helping organisers secure longevity for their brands , using data , technology and insight to generate valuable customer connections across both physical and online channels . We expect this journey of transformation to create lasting value . No doubt we ’ ll see the impacts reflected in future Globex forecasts .
For more information about Globex 2022 visit : amrinternational . com / globex2022
* The 20 markets featured in Globex include : US , China , UK , Germany , France , Italy , Brazil , the Gulf Cooperation Council ( GCC ), Russia , Hong Kong , Turkey , Mexico , India , Indonesia , Singapore , Thailand , Malaysia , Vietnam , Macau and the Philippines .
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15 |
||||||||||||||||||||
10 |
||||||||||||||||||||
5 |
||||||||||||||||||||
0 |
3.9 |
4.0 |
4.9 |
5.6 |
2.0 |
2.5 |
5.0 |
1.5 |
2.0 |
3.0 |
0.0 |
6.8 |
2.1 |
2.0 |
2.0 |
3.3 |
5.1 |
4.0 |
3.2 |
3.7 |
US |
FR |
UK |
DE |
GCC |
IT |
HK |
SG |
MO |
CN |
RU |
MX |
IN |
TR |
TH |
ID |
BR |
MY |
VN |
PH |
Mature market price growth |
Emerging market price growth |
Mature market inflation |
Emerging market inflation |