UFI – The Global Association of the Exhibition Industry promotes , represents and serves the interests of the world ’ s leading show organisers , fairground owners and operators , major national and inter national associations of the exhibition industry and industry partners . As a non-political and non-profit organisation , UFI ’ s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade .
Present on six continents , in 84 countries , UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business . Serving the exhibition industry since 1925 , UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of everchanging needs .
Being a member of UFI is a proof of quality and international recognition . Over 4,500 tradefairs and exhibitions are organised by its members . More than 900 of these are international exhibitions , app roved by UFI , based upon strict and exacting quality criteria , assuring excellent services for the benefit of exhibitors and visitors .
UFI President : Michael Duck UFI Managing Director / CEO : Kai Hattendorf UFI Head of Global MarComs , Mina El Fazazi
17 rue Louise Michel 92300 Levallois-Perret Fran Tel : + 33 ( 0 ) 1 4639 7500 Fax : + 33 ( 0 ) 1 4639 7501 Email : info @ ufi . org Website : www . ufi . org
UFI Asia / Pacific Regional Office : Suite 4114 , Hong Kong Plaza 188 Connaught Road West Hong Kong , S . A . R Tel : ( 852 ) 2525 6129 Email : asia @ ufi . org
UFI Middle East / Africa UFI MEA Office Info Salons Middle East Office Sheikh Zayed Rd City Tower 2 , Office 2001A PO Box 58580 Dubai , United Arab Emirates Tel : + 971 ( 0 ) 4 331 7180 E-mail : mea @ ufi . org
UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota , Colombia Tel : + 571 3445486 E-mail : anamaria @ ufi . org
The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position .
In this issue :
NEWS & OPINION
5 Editor ’ s Note
6-7 Global Update
9 UFI : Kai Hattendorf pays tribute to our industry ‘ friends ’
INSIGHTS & INTERVIEWS
18-19 EMECA ’ s president talks Ricard Zapatero on the association ’ s illustrious 30-year history and future plans
35 Getting back to full health Catie Owen catches up with HFSE ’ s vice-president Jenabeth Ferguson
45-47 Globex outlook set fair Athan Siah says AMR ’ s 3-year forecasts are cautiously optimistic amid macroeconomic headwinds
FEATURES
12 Stateside with Stephanie Five tips B2B can adopt from B2C events
Far left , top : EMECA ’ s president talks , pages 18-19
Left : Getting back to full health , page 35
Far left , bottom : COP27 Roadmap , page 43
Left : UFI Annual Congress report , page 15
15 UFI Annual Congress report A review of the issues and activities under discussion in Oman at the recent UFI Annual Congress
40-41 Event tech EW rounds up the world ’ s top event tech stories , and Crowd Connected sets the stage for 2023
43 COP27 Catie Owen examines the Net Zero Carbon Events Roadmap , launched at COP27 in November
THINK TANK
11 Dealmakers Steve Monnington casts his eye over the M & A landscape
29 SISO Meet the association ’ s new president Vinnie Polito and read his insights on promoting the events ecosystem
31 Recruitment Trevor Foley focuses on the specifics of the Asian market
www . exhibitionworld . co . uk Issue 6 2022 3