Case Study
Eurofinance Barcelona 2023 : the statistics
• Over 180 speakers
• 2,200 attendees
• 60 countries represented
• 8 stages business and repeat business from clients . We ’ re in the second year of exhibiting at Eurofinance with Visa , and have worked with Taylex both times .
“ We were actually looking for an off-the-shelf solution for Sibos , when our head of production came across Taylex in 2022 . We enjoyed the personable interactions with Peter and his team , and they were very accommodating of our ideas . It ’ s now developed into a more expansive partnership of trusted partners .” Barrett on Eurofinance 2023 adds : “ The brief was to take the agency ’ s initial concepts and develop them
into exhibition stands that were not only structurally sound but finished to the highest exacting standards for their client . Taylex also fitted out meeting rooms at each venue with bespoke walling , graphics and boardroom tables with Visa branding , as well as AV .
“ Shiraz provided the creative concepts and the deep knowledge of Visa ’ s brand , and trusted Taylex to bring this to life in a live environment . In this working partnership we both bring our respective knowledge and experience to the project .
“ Shiraz Creative has an extensive portfolio of B2C and B2B work with Visa , and in the last few years , has put more focus on visibility at exhibitions . This is one of the areas Taylex and our experience comes into its own , as we have a 16-year history of delivering high-quality projects for leading brands all around the globe .
“ Working as closely as I do with Shiraz , means constant communication and hearing of potential challenges before they arrive on my desk . Thankfully these can easily be worked out with little or impact on the project .”
What trends is Barrett seeing post- Covid in the industry ? “ We can see there is a greater focus on corporate CSR as part of the RFP selection process , meaning suppliers are ever more aware of their sustainability offering and impact on the triple bottom line of the client .
“ There also appears to be a split by different sectors by those who are planning their shows further in advance and those who are delaying their decision making .”
Eurofinance The global community of the most influential treasurers gathered in Barcelona in September for EuroFinance ’ s 32nd annual flagship event , International Treasury Management . The theme of the event was ‘ navigating a new world ’, code for the challenges of inflation , elevated rates and geopolitical change . With 2,300 treasury professionals attending , Herman Van Rompuy , the former president of the European Council , gave a keynote analysis of the challenges in global trade , with the message that geopolitics now overshadows economics . There were over 80 sessions across seven streams and a packed exhibition floor played host to all of the world ’ s leading treasury and transaction services from global investment banks and liquidity providers , as well as a myriad of technological solutions for treasury .
So , where can he see the opportunities to add unexpected extra value for the client ? “ Knowing the show , the venue , the organiser and others within the event industry makes Taylex a formidable partner for clients as we can access resources wherever we go .”
And how can he tell that it ’ s been a good exhibition for the client ? “ When clients are worn out by a busy show but are smiling , are immediate with their thanks and are setting up a meeting for the next show .” EW
www . exhibitionworld . co . uk Issue 6 2023 21