Stateside with Stephanie be out .
Top Industry Drivers in the Next 5 Years , Julius Solaris , Boldpush Another ten-minute session . What stayed with me : Events are the most honest human interactive moments we share . organisers to be flexible in negotiating sponsorships , and get to the “ yes , we can do that ” sooner in the process .
• Provide a seamless experience between organiser and suppliers . No exhibitor wants to login to three or more different suppliers for an expo .
• Hooks had a great tip to share with your exhibitors – she bribes – I mean rewards – her salespeople who complete lead forms and include good notes , making their database that more robust and accurate . Whoever does the best job at show wins a prize .
F1 may also have been in Vegas recently , but UFI had our industry leaders revved up to Go beyond at the ARIA Resort venue
Gamification works ! Why this matters : Exhibitors pay for our existence as an industry . Listen to them . Act on their requests . Be creative in your sponsorship offerings .
Beyond Tomorrow : AI In the Exhibitions Sector and the Future of Human Interactivity : Stephan Forseilles , Easyfairs and Enrico Gallorini , GRS , S . r . l . If you are given the opportunity , attend all sessions Stephan and Enrico offer on AI , be it in person or online . Why it matters : AI is now and will be part of our future . Adapt or
The Next Generation of Leaders New Blueprint for Event Planning & Operations with Otero Finiti , Elizabeth George , Informa Markets ; Tehchad Kittiboonya , VNU Exhibitions Asia Pacific Co .; Aya Moatamed , Informa Markets and Amy Saleh , Hannover Fairs Australia . In the closing Keynote , the UFI NGL class of 2023 / 24 shared survey results and came up with these three areas for improvement :
• Exhibitions should be precisely tailored and ever-captivating .
• They should expertly leverage technology and data .
• The industry should intentionally look towards the future – including sustainability , inclusivity , and innovation .
The 91st UFI Global Congress takes place in Cologne , Germany . I ’ ll see you there - with jet lag ! EW
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Top Ten Trends I Wished for in 2023 ( a Revisit )
Last December , I shared my wish list of 2023 trends . Sadly , I ’ m still wishing ! There ’ s been a bit of traction on some , not much on others . Let ’ s look .
Proving and delivering the value of exhibitions . The good news is our NPS scores are up . The bad news is it may be temporary if we don ’ t make this a priority – now .
• The use of technology
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and data in executing a superior experience for our stakeholders .
• It ’ s been slow going but getting better . Again – good data in , etc …
• Exhibitor and visitor training pre-show would be normalised and incorporated for all expos , not just a few . Sadly , I still don ’ t see this being adopted . New sales are costly against such an inexpensive fix .
• Bespoke sponsorships- Exhibitors have money to
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spend . We must provide effective and creative ways to help them spend it !
• ROI – Return on Intention – Did exhibitors and visitors achieve their goals for participating in your show ? With so many newbies , we must deliver now or lose them .
• It ’ s about the number of engagements , not the numbers of exhibitors , visitors , or amount of square metres sold . We ’ re hearing that discussing engagements is a trend
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( thanks IMEX & Money 20 / 20 !), just not seeing it fully reflected yet .
• Bring back the ‘ Show ’ in show business – Organisers and suppliers – how are you helping exhibitors bring better visitor engagement to their stands ? Help your partners be successful .
• Build and sustain communities – duh .
• The death of ‘ death by email ’ - I ’ m still getting inundated . What about you ?
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www . exhibitionworld . co . uk Issue 6 2023 19