Exhibition World Issue 6 | Page 11

Interview
of a panel you can immediately throw out the typical format of four interview questions that each panelists answers in individual monologues . My panel format intentionally involves variety in the hopes to maintain engagement . I start with rapid fire questions where panelists can only answer with one word ; play a game of ‘ overhyped or underhyped ’ with topics crowdsourced from the audience ; ask one specific and distinct question for each panelist which then opens up nicely to a group debate . I usually then physically go into the audience to change the focal point and take questions from the audience . And then repeat . Variety and novelty are core ingredients here that make this panel format more engaging .
Who are some of the most effective celebrity presenters and effective speakers you have met during your career and how do they achieve their successes ? Presumably there is a variety of successful techniques dependent on personality and environment ? I remember President Obama being poised , dignified and intentional
with every word placement , slow-paced but purposeful . On the other hand Gary Vaynerchuck ’ s fast-paced , off-the-cuff , directfrom-the-heart delivery keeps the audience barely holding on . Chris Barton ’ s personal story of how perseverance against all odds led to the founding of Shazam is effective because it ’ s authentic . Ultimately the ‘ right way ’ is whatever style or technique is relevant and relatable .
What did you learn from our UFI Congress delegates and the exhibition sector and its power to spark debate , deals and innovation ? The data shared on future trends was truly fascinating . What a rich resource for event organisers to have access to this information and make calculative decisions to give them a competitive advantage !
It ’ s incredible that the UFI network includes researchers and experts who are able to collect and analyse data from all across the world to reveal deep insights and new opportunities .
“ The best time to change is right now and the best way to change is baby steps – keep it simple .”
l Find out more at : www . iamdanram . com
Can you give us your top five lasting tips as takeaways for effective presenting ? 1 . Hook > Intro . The primary goal of the start of your talk is to GET attention . So , drop the typical introduction and start instead with an anecdote that creates and emotional response from the audience . 2 . Emotion > Content . Beyond knowing your content , you need to be intentional about bringing the audience through an emotional journey to maintain attention . Think like a Netflix producer and not a college professor . 3 . Story > Statistics . Not only will you be more authentic in communicating personal anecdotes and stories than facts and figures , it ’ s also more memorable . 4 . Surprise > Predictable . In a world of Powerpoint , use props instead . With majority of speakers standing behind a podium , step into the centre of the stage . Re-introduce analogue when everyone is expecting digital . 5 . And finally , have fun ! People will forget what you will say , but they won ’ t forget how you made them feel . Passion goes a long way !
DanRam Event MC | 6x TEDx Speaker | Public Speaking Coach DanRam travels the globe as an Event MC & Speaker at over 100 events a year . He has hosted changemakers including President Barack Obama , Sir Richard Branson and F1 champion Nico Rosberg . He works on four continents , from college campuses to parliaments , to in-house corporate innovation days for Fortune 500 companies to the biggest tech conferences in the world . His passion is to inspire people with his motto ‘ Start Now Start Simple ’ in building a future we all want to live in . EW
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