Website content writing made easy
Event website creators ASP go ‘ back to basics ’ with seven top tips for writing better content online .
Long Story Short When writing online , it ’ s essential to tell the reader quickly what the story is about and why they should keep reading . Make a short synopsis of the story , and the reader can then choose to read on to get a better picture .
The Five Ws ( Who , What , Why , Where , and When ) When writing a news article , it ’ s always important to ensure you cover off the five Ws of the story in the first two sentences . This rule will enable you to quickly telegraph the most important information - giving the reader the topline facts .
Keep in style and be stylish Even if the subject matter of your event may be dull , try to inject your writing with a distinctive tone of voice . In features and insight pieces , conversational styles work particularly well on the web . But know your audience and always sense check your style against your brand ’ s guidelines .
Stick to one idea per sentence In news writing online , it ’ s important to avoid long sentences . Every point of the piece needs to flow logically into the next without the sentences becoming cumbersome .
Be SEO Friendly A well-optimised headline can make a big difference to how a news story ranks in search engines . Your article should feature a couple of keywords . This will help attract web users who are interested in your event to discover your website .
Avoid Pile-Ons A pile-on is when websites put the latest development in a story at the top . They then pile the next development on the top , burying the best bits of the story . No-one wants to read a news article that is the size of War & Peace .
Always Proofread ! Sloppy writing and typos get noticed , so get someone to check your work before publishing . For help ensuring your website is event ready , contact : hello @ asp .
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