nternational

NFTs are the combination of digital assets , such as audio , image or video files , and forms of cryptocurrencies . The British Broadcasting Corporation ( BBC ) describes NFTs as “‘ one-of-a-kind ’ assets in the digital world that can be bought and sold like any other piece of property , but which have no tangible form of their own .”

In this White Paper , experts in

events and live-marketing at VOK DAMS explain the great potential for live-marketing integration of NFTs , to offer clients another digital path for brand experience .

Personal approach Events are shifting into the hybrid space . The individual experience and the personal approach to target groups are becoming increasingly relevant . They create the opportunity to let customers participate in the brand in a completely new and unique way . Below is a summary some of the cases explored in the White Paper :

Award ceremonies Award ceremonies are increasingly taking place in hybrid form , with the physical and digital event experience

Above : Colja Dams Below : Are NFTs a ‘ logical consequence ’ of our new digital world ?

Above : Trevor Foley

NFTs as access cards for events NFTs can also be used as a new and individual way of accessing an event . They make admission cards for events more functional and unique . They make it possible to attract innovation-driven customers , convey exclusivity and can become popular collector ’ s items . Since all tickets are stored transparently on the blockchain , it is possible to analyse transactions of the tickets issued and the knowledge gained can be used for future marketing purposes .

Logical consequence Colja Dams , CEO of VOK DAMS , tells EW : “ NFTs fit perfectly into the current all digital / always online zeitgeist . In a world that has taken a giant step in digitisation in just one year and in which most people ’ s reality is more online and virtual than ever , NFTs are an almost logical consequence .

“ NFTs primarily appeal to fans and collectors , i . e . people who are enthusiastic about certificates of authenticity . They create the opportunity to let customers participate in the brand in a completely new way . The fandom is being strengthened or rebuilt . The brand experience finds a new , strong digital path that is ideally used in addition to any live-marketing campaign .”

While the White Paper emphasises how NFTs are still in their infancy , they will be increasingly used as a matter of course in marketing in the future . It is stated throughout that , for companies who rely on innovation , exclusivity and the luxury of their products , NFTs will be and are crucial to supplementing their marketing strategy as we progress deeper into the digital age .